Table of Contents

1. About This Manual
   
2. How Advertising Laws Are Established
   
3. Just Salesmanship
   
4. Offer Service
   
5. Mail Order Advertising - What It Teaches
   
6. Headlines
   
7. Psychology
   
8. Being Specific
   
9. Tell Your Full Story
   
10. Art In Advertising
    
11. Things Too Costly
    
12. Information
    
13. Strategy
    
14. Use Of Samples
    
15. Getting Distribution
    
16. Test Campaigns
    
17. Leaning On Dealers
    
18. Individuality
    
19. Negative Advertising
    
20. Letter Writing
    
21. A Name That Helps
    
22. Good Business
    

Copyright © 2004 by Alpha Net Developers, Inc. All Rights Reserved.
eBookGallery.com is a development project of Alpha Net Developers, Inc.

www.eBookGallery.com